Diploma of Social Media Marketing

10118NAT

CRICOS Code: 092893G

10118NAT - Diploma of Social Media Marketing

Course Description

Created by three leading global social media industry experts, the Diploma of Social Media Marketing is engaging, comprehensive, forward thinking, and fills a clear gap in business and marketing qualifications. Through this Diploma, you will not only learn all there is to know about social media, you will build a social media marketing strategy and implementation plan which you can immediately apply to your career and/or business.

The Diploma of Social Media Marketing is made up of eight (8) units of competency comprising of five (5) core enterprise units of competency and three (3) elective national units of competency.

Social media appeals to a wide array of student segments, including job seekers, high school graduates, advertising or marketing professionals, business owners and social media newcomers. Whether you want to build a highly comprehensive portfolio to win the job of your dreams, launch a new business, or manage an array of clients within a large organisation, this course will help you gain the practical skills required to strategise, manage and execute powerful digital and social media marketing campaigns.



Course at a Glance

Duration

Up to 9 months

Start Date

Various intake and start dates available. Call on 1300 236 364 for more information

Study Mode

Online

Assessment

Quizzes
Activities
Case Study

Duration

52 weeks

Start Date

Various intake and start dates available. Call on 1300 236 364 for more information

Study Mode

On Campus

Campus Location

Brisbane
Adelaide

Assessment

Quizzes
Activities
Case Study

  • Key core marketing concepts and strategies such as establishment of the marketing mix and interpreting the market trends and developments
  • How to conduct a marketing audit to ensure your approaches are hitting the mark
  • The approach to plan, implement and manage blog and content marketing
  • How to establish and build a strong personal brand in social media, including the key mainstream mediums
  • Key strategies to plan, implement and manage email marketing, mainstream and niche social media marketing strategies

There are no mandatory requirements to enter into this course. However, having completed Year 12, hold a Certificate IV or have work experience in the field is recommended as minimum requirements to study at the diploma level. Access to a computer, the Internet and an active email address and capacity to complete the assessment items within the required timeframes is required.

Queensford College uses the Australian Core Skills Framework (ACSF) to identify the learner’s language, literacy and numeracy (LLN) levels upon enrolment.

  • SMMBCM501A Plan, implement and manage blog and content marketing
  • SMMMSM502A Plan, implement and manage mainstream social media marketing strategies
  • SMMNSM503A Plan, implement and manage niche social media marketing strategies
  • SMMBPB504A Establish and build a strong personal brand in social media
  • SMMEMS505A Plan, implement and manage email marketing
  • BSBMKG502 Establish and adjust the marketing mix
  • BSBMKG507 Interpret market trends and developments
  • BSBMKG515 Conduct a marketing audit
  • Head of Digital Marketing
  • Head of Social Media
  • Social Media Manager
  • Social Media Consultant
  • Social Media Strategist
  • Social Media Coordinator
  • Social Media / Community Manager
  • Digital Marketing Strategist
  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Strategist

Whether you are a domestic or an international student, Queensford College has a number of options to allow you to select a payment method best suitable to your financial situation.

Course fees can be paid in person, by phone, internet banking, or credit card.

Fee for Service

Option 1 Upfront 100% Payment.

You can pay course fees in full upfront through your own pocket either by direct debit or credit card. A direct debit or direct withdrawal of funds can be arranged and scheduled from your nominated bank account. We accept payments by MasterCard or Visa.

Options 2 Payment Plan

ou can pay course fees through convenient instalments weekly, fortnightly, monthly or per semester. Terms and conditions apply.

Options 3 Direct Debit

A direct debit or direct withdrawal of funds can be arranged and scheduled from your nominated bank account.

Options 4 Credit Card

We accept payments by MasterCard or Visa.

Let's Get Started


Take the next step and enquire today at info@queensford.edu.au or call us on 1300 236 364.

One of our course advisors will answer any questions and can give you up to date course information, possible career pathways, study and payment options.


Enquire Today

Ask about our FREE course guide

Free Call 1300 236 364

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