Article & Events

How to Use Social Media to Promote Your Business: Part 1

In 2017, if your business isn’t online then it might as well not exist.  In this new digital age, traditional marketing methods alone aren’t enough to effectively drive lead generation and sales within a business. The world is now connected 24/7 via social media, bringing people, businesses and services on opposite sides of the globe together. If you want your business to be successful, you need to invest in social media tools and channels to promote the name of your business, attract new customers and improve brand loyalty.

A Diploma of Social Media Marketing can help you achieve this. Social media platforms let people interact and share through online communities. If you are looking to increase your brand awareness, drive inbound traffic and improve your customer service on a budget, then understanding how to use social media marketing is worth your time and effort! Below are 3 basic ways you can start using social media to promote your business today:

Start a Facebook Page:

Established in 2004, Facebook is a popular free social networking website that allows individuals to create profiles, upload photos and videos, share content and send public or private messages to their family and friends. Facebook is by far the most popular social media networking site, with a reported 1.94 billion people accessing the site each month around the world. An incredible 15 million of these users are said to originate from Australia. Facebook Newsroom, 2017.

In the last few years, many businesses have recognised Facebook’s potential for building relationships with customers through ‘Pages’ – a popular Facebook function that allows users to create and promote public pages about specific topics, events or areas of interest.

If you are looking for an easy, and simple way to launch your business online, creating a Facebook page is a great way to start. With Facebook pages you can advertise your business name, location, contact details, full list of products and services and customer reviews and ratings. Customers can easily visit this page for this information and send private messages to you about your business to ask questions or make suggestions. Overall, Facebook pages is a great way to interact with customers, publish promotional content and share updates about your products and services. For example: If you were a Florist looking to promote your store, you could use your Facebook page to run a special promotion and advertise it through a post. Customers who ‘like’ your page will see this promotion in their newsfeed and might choose to share it with family and friends – increasing your audience reach and brand awareness.

Setting up a business page on Facebook can be done in a few minutes. All you need is your business name and information, your logo, a few images and a call to action (CTA). To create a customised Facebook page for your business follow these easy steps:

1. Login to Facebook and go to facebook.com/pages/create

2. Select a Page category. For example: “Local business, Product or Public Figure”

3. Select a more specific category from the drop down menu and fill out the required information

4. Click Get Started and follow the on-screen instructions

5. Fill in your page details including name, location, contact and display images.

6. Share with family and friends to increase page ‘likes’ (source: Facebook Help)

Create an Instagram Account:

Launched in 2010 by Kevin Systrom and Mike Krieger, Instagram is a photo-sharing app that allows users to share pictures and videos from their smartphone, both publicly and privately.  Although Instagram is a relatively new social networking app, it connects 600 million users across the world every day. Instagram, About Us. Users on Instagram sign up, create a profile and upload images or videos to their account. Similar to Facebook, when users post a photo or video, it is displayed on their profile and the newsfeed of others who choose to follow them.

Instagram has become a great marketing tool for business for a number reasons, including, but not limited to its photo sharing capabilities, added locations through geotags, hashtags, live video streaming and instant data reporting. Lisa Montenegro, Founder and President of Digital Marketing Experts says Instagram has taken cue from Facebook with its back end insights for business accounts, helping increase advertising efforts with ease and simplicity. Want to know which posts got the most likes, comments and shares?” she says, “Or which time of day delivers the most eyeballs, or the demographics of your followers and how long they spend on Instagram in a day? The data from Instagram helps business owners understand this and create and schedule posts in the smartest possible way.Lisa Montenegro, Forbes, 2017

Hashtags help promote a business’s name and popularity on Instagram. A hashtag is a word or short phrase that begins with a ‘#’ symbol. If a user clicks on the hashtag they will be taken to a list of linked search results for the term. Through this hashtag function, a business can start a new trend, find new followers and engage with new customers. Businesses can reach out to customers by asking them to share a picture of themselves with the products with a #hashtag for a chance to win. In return, the business gets greater exposure to the users hundreds of followers and follower potentially wins a prize. Not only does interacting with customers on Instagram help strengthen customer relationships, it also establishes customer loyalty.

Another great way Instagram can increase brand awareness is through the geotag function. This geotag function allows users to upload photos and videos and tag the name of the location it was taken. This works for all businesses, but especially well for restaurants, cafes, bars, shops or entertainment hubs etc. For example: Say an Instagram user visited your small café, enjoyed their meal took a photo of it to upload to Instagram and share with their hundreds of followers. When they upload their photo they will most likely add the name and location of your café – inspiring other users to come and eat at your café. In 2017, social media influencers, such as food and lifestyle bloggers on Instagram have a greater impact than we know.

Run a Promoted Tweet on Twitter:

The micro-blogging smartphone app Twitter is an online news and social network that lets users create and share 140 character text posts.  Known as ‘tweets,’ these posts are restricted to 140 characters to keep posts short and engaging. Like bursts of information.  Founded in 2011, Twitter allows users to ‘follow’ individuals or businesses they are interested for updates that then appear in their newsfeed. Users can use #hashtags and mention each other in ‘tweets’ by using the @ symbol. With over 328 million users, Twitter is a useful marketing tool for businesses to promote products, converse with customers, monitor feedback and trends and provide customer service. Statistica, 2017

Twitter offers a range of advertising services to help businesses promote themselves, including promoted tweets. Promoted tweets are advertisements purchased by businesses who want to reach a wider group of users or to spark engagement with existing followers. Targeted users see these tweets as ordinary posts and can re-tweet, like and reply to them as per usual. If your goal is to drive awareness for your business, promoted tweets can:

1. Expand the reach of your content like blog posts, company website

2. Connect with influencers and brand advocates by ensuring they see your content

3. Promote awareness around events and product launches

4. Ask for re-tweets to gain an even broader audience for your messages (Source: Twitter Business, What Are Promoted Tweets)

Overall, a tweet is a very effective way to communicate to the public. When composing a tweet you should make sure to include a #hashtag, a ‘mention’ and links to your business website or other social media platforms. As a rule, every tweet should include an image. Why? Jesse Mawhinney, Marketing Manager of Kula Matters says “when people read information, they’re only likely to remember 10% of that information in three days. However, if a relevant image is paired with the same information, people were likely to remember 65% of the information three days later!” Jesse Mawhinney, Hubspot 2017,  

To create a promoted tweet only takes a few minutes. After you create a Twitter account for your business, follow these 5 easy steps:

1. Write a Tweet to promote

2. Click on “Promote this Tweet”

3. Select the location you’d like to target (options include country, state, region)

4. Select your budget

5. Confirm your spend (source: Twitter Business, Quick Promote)

Join the world’s fastest growing industry with Australia’s first and only Diploma of Social Media Marketing! Start your journey to become qualified in social media marketing by speaking to a Course Advisor, call us on 1300 236 364 or email us at info@queensford.edu.au.

National Day of Real Play – 8 Fun Outdoor Activities for Children

Tomorrow, the 5th of June, is official National Day of Real Play! This annual celebration encourages parents, caregivers and children all around Australia to get up, turn the TV off and be active. This day is important because it celebrates the benefits of outside play on kids’ health and happiness. Real play is about letting children’s imaginations run free, socialising with others and being active. Overall, it is a chance for children all over Australia to get outside, get dirty and have fun!

For childcare workers, family day care owners or parents looking to celebrate National Day of Real Play, we have put together a list of 8 fun outdoor activities that are easy and cost-effective! Make sure you share the fun by getting everyone you know involved!

Go on a Treasure Hunt

For hours of fun, why not try a good ol’ fashion treasure hunt? This budget friendly activity requires no clean up and can be used to entertain a number of children of all different ages – perfect for childcare centres with a range of children, or a family with children with large age gaps. To set up this activity, head down to your local cheap shop to pick up some special ‘treasures.’ Cheap shops are a gold mind of small gadgets and toys for kids such as chocolate foil coins, plastic jewellery, yoyo’s, mini board games and other nick-knacky things! Once you have picked up several things you think the children would enjoy, hide them in the backyard of the house or day-care and create a treasure map. Next, give the children the map and watch them enjoy hours of fun!

Pro Tip: Stain the treasure map to give it an old ‘ancient’ feel. Creating treasure hunts with a theme is also a great way to educate and engage children about history.  For example: A pirate treasure hunt with fun facts about pirates at each spot.

Build an Outdoor Cubby House

Who doesn’t love building a cubby house? The best and most simple way to do this is to round up any large wanted cardboard boxes from places like Bunnings, Mitre 10 or JB Hi-Fi. With these free cardboard boxes you can cut and shape them however you want! Use extra cardboard to shape roofs or chimneys and scissors to cut-out windows and doors! For extra fun, why not try using paint, crayons or stickers to decorate the outside of the cubby house? To create an outside cubby house you could also try using plastic tables and chairs together, with a large dark coloured sheet over the top.  This tepee style cubby house has become very popular in recent years! On the inside of the cubby house children can set up their toys and play with others.

Create a Mudpie Kitchen

The perfect way to get dirty! Not only is this a great way to exercise a child’s imagination,  children will also have hours of fun digging up dirt, mixing and forming mudpies, letting them dry and pretending to serve them to family and friends at the end of the day. To get your mudpie kitchen started, set up small work table using an outdoor plastic table that can easily be cleaned. On this table add a set of play kitchen pots, pans, spoons, bowls and trays! Next, let the kids dig up dirt using plastic spades and buckets. On the table let the children add the dirt and water together to start forming a thick, dirty, mudpie paste!  From here, the rest is history. Children will enjoy making mudpies outside for hours!

Pro Tip: Encourage the children to frolic around the garden and collect fun, natural decorations to put on top of the mudpies. Some ideas for decorations include sticks, rocks, leaves, gumnuts, flowers and bark.

Go Camping in the Backyard

Afterschool, or on the weekend, spend time erecting a tent in the backyard. This is a super easy and fun way to get kids outside and physically active. Setting up a campsite is hard – but also a lot of fun! Once the tent is set up, a child’s imaginations will run wild. Encourage them to think about what kind of activities they would be doing if they were actually camping. For example collecting wood, building a fire, going fishing, roasting marshmallows, or going on a hike! This will lead to hours of play incorporating both imagination and the outdoors. This is also makes for a fun group activity!

Go on a Bike Ride

This super easy and super simple outdoor activity is ideal for children 5+ years old! The wind, the warm sun and the blue sky! What else could you ask for? For a family this a great way to get out of the house and explore your local neighbourhood. In the afternoon try rounding up the family to head off for a 30-60 minute long bike ride. Make sure the route you choose includes a bike friendly path. To avoid accidents, lead the ride on the bike path and always ensure the children are an appropriate space length apart. No one wants any crashes! For the ultimate bike ride experience, we recommend riding to a nearby park or playground. This way, when you reach the park the children will have time to rest and drink plenty of water.

Read more on National Day of Real Play – 5th of June 2017

Build a Veggie Patch Garden

Not only is this child-friendly activity great for the environment it is also really cost-effective! Growing your own fresh produce is a sustainable and environmentally friendly way of providing fresh food.  With a homemade veggie patch you can grow a range of healthy produce including; lettuce, tomatoes, carrots, beans, spinach, capsicum and herbs. The children will love touching, tasting, smelling and seeing the plants and vegetables grow! Building a veggie patch for the day care or for your family to tend to is a great way to bond and be active, outside in the sun!

To get started on your own veggie patch garden – either as childcare or family project – you will need these basic materials:

A premade garden bed (available from all hardware stores for under $50)
A bag of soil
Fertilizer
A spade
Watering can
Gardening gloves
A compost bin
Seeds to plant

Build Sandcastles

This can be a lot of fun – especially with epic castle shaped buckets, mini flags and water moats! Encouraging children to get outside and create things with their hands is a great way of sparking creativity at a young age! Try filling the sandpit with a range of beach related toys like different sized buckets and spades. Children may also enjoy decorating their sandcastles with mini flags, plastic figurines, toys, balls or even natural materials like sticks, leaves, rocks and feathers! And let’s not forget the best part about building a sandcastle – being able to jump on it at the end of course!

Pro Tip: Have a sandcastle competition! Whoever makes the biggest, or most magnificent sandcastle wins!

 Do Chalk Drawings on the Driveway

A great alternative to drawing all over the walls – drawing all over the driveway! Buy a bucket of multi coloured chalk and let the children go wild. This life sized canvas will inspire the artist in every child. Not only is it cheap and easy to set up, chalk drawings on the driveway, or on the day-care pavement will entertain children of all ages. Aside from getting creative and using the chalk to draw pictures, children could also use it for starting other games like hopscotch, body outline tracing and four square.

Join Australia’s fastest growing industry today! Start your journey to become a qualified early childhood educator by  speaking to a Course Advisor, call us on 1300 236 364 or email us at info@queensford.edu.au

How to Prepare for a Job Interview in 10 Simple Steps

It’s natural to be nervous in the lead up of an interview. Everyone feels that way.  Like every other applicant you want to wow the interviewer, make a great impression and show them you are the best candidate for the role. But how do you do that? How do you separate yourself from the competition and leave a positive impression on the interviewer?

For individuals interested at improving their interviewing skills, take a look at this step-by-step guide to acing any interview!

Step 1: Analyse the Job

Before you sit your interview, it is a good idea to analyse the job description. Use a highlighter to isolate key aspects or requirements of the job. What exactly is this employer looking for? Is this a senior level job or an entry level job?  Identify what skills, knowledge, experience, formal qualifications and employment history the job requires. Do you meet these standards? Try creating a list of these standards. Work your way through this list and put a tick or a cross next to each one.  This will help you understand how well matched you are for the role.

Step 2: Identify your Strengths

Now that you have a comprehensive list of all the things the employer is looking for, and how well aligned your skills are, spend some time understanding your key strengths and weaknesses. When it comes to the interview you want to be able to talk up your strengths. For example: If you were a cook being interviewed for a position as a Chef at a restaurant, you would want to talk about the culinary skills you have perfected, how you find inspiration to create new menu’s or your famous signature dish. These things may not come naturally if put on the spot. This is why it is good to review your strengths before the interview.

Any gaps in your skills or knowledge should be addressed. Flagging this issue with the interviewer early on shows them you are an honest and self-aware individual. Explain to the interviewer that although you are well experienced across A, B and C – D might be a little difficult as you have never had experience working within D. Tell the employer you are willingly to work on these weaknesses and are excited to grow and develop professionally.

prepare for jobs

Step 3: Research the Company

As a candidate you need to understand the basic company facts. Jump online and do a quick Google search. Find out who the company is, when they were established, what they do and what their company values and beliefs are.

You also need to identify the company’s strengths. What do you like about them? What do they do well?  In the interview it is a good idea to bring this up and make a positive comment about the company’s progress. However, it is important that you do not waste half your interview rambling on about how much you love the company. This comes across as desperate. You should rely on your incredible skills and knowledge to secure the job, not flattery.

 Step 4: Practice Interview Questions   

Set aside an hour or so with a family member or friend and get them to ask you practice interview questions! This kind of role play will help you formulate perfect, well-rounded answers in direct response to questions. Practicing your response to interview questions will also help you communicate why you think this role is perfect for you, what sets you apart from other candidates and why you should be considered for this role. This will give you the confidence to enter the interview room with a strong understanding of your own capabilities and strengths. Not to mention, this also decreases the chances of having a mind blank, or completely fumbling your way through a question.

attire

Step 5: What to Wear

It is a good idea to have an ‘interview outfit’ prepared and ready to go in your wardrobe at all times. This way you won’t be scrambling to find an outfit on the day of your interview. Deciding upon this outfit is no easy task. You want to look professional, well-polished and neatly kept. Plus you need to make a great first impression. Formal, conservative attire is highly recommended for both professional and casual workplace environments. Check out these fool proof suggestions below:

Suggestions for Women:

Neat, freshly pressed button up shirt with black dress pants or knee length skirt

Sweater with black dress pants or knee length skirt

Blouse with black dress pants or knee length skirt

Button up shirt with blazer or jacket

Tailored suit (pant or skirt option)

Statement dress with stockings (ensure neckline and hemline are appropriate)

Recommended shoes include a plain black heel or black ballet flats

Pro Tip: Hair should be neatly combed and tucked away in a bun. Little to no Jewellery. Make up should appear neat and not dramatic.

 Suggestions for Men:

Neat, freshly pressed button up shirt with dress pants

Black/Grey/Navy suit and tie

Blazers, sports coat or jacket with button up shirt with dress pants

Sweater with button up shirt with dress pants

Bow ties and ties with conservative colours and patterns

Recommended shoes include a black, brown or grey formal shoes and black socks

Pro Tip: Hair should be neatly combed and off the face. Take out any piercings and cover up all tattoos.

Step 6: Where to Go

Before you leave for your interview you must know where you are going! Place the company’s address into an app like Google maps and have your direct route mapped for you. You can select to travel via car or public transport, and Google maps will tell you the fastest way to get there and an estimated time of arrival. It is best to arrive to your interview 10-15 minutes before hand – to avoid running late and to show your potential employer you are punctual.  Showing up to your interview late can ruin your chances at securing a job – after all no one wants to be left waiting!

resume

Step 7: What to Bring

It is important to know what to bring to your job interview. What if the interviewer asks for something and you don’t have it? To avoid this extremely awkward moment make sure you bring these following things to the interview:

A copy of your resume

A list of your references

Your portfolio of work

A list of questions for your employer

Pro tip: Avoid bringing these things to interview! It looks very unprofessional.  Gum, take-away coffees, your mobile phone.

Step 8: How to Hold Yourself in an Interview

Remember to stay cool, calm and collected. Try not to show how nervous you are by greeting the receptionist and all other staff you come into contact with politely and enthusiastically. Whilst waiting for the interviewer, choose to go over your resume or make conversation with others instead of scrolling through social media on your phone. When you meet the interviewer be sure to shake his or her hand and make eye contact when speaking. Body language is very important when it comes to first impressions. Remember to sit up straight in your chair, keep your feet on the floor and pay attention. You should actively listen to the interviewer to ensure you answer all questions diligently and thoroughly.

Pro Tip: Don’t slump, slouch or slide down your chair, it is disrespectful and might look like you’re uninterested.

QnA

Step 9: Ask questions

Remember, an interview is just as much your chance to ask questions as it is the employers! If you have any questions regarding the position like the possibility of re-location, the expectation of over-time or reporting styles – ASK! However, it is best to leave your questions until the end.

 Step 10: Send a Follow up Email

This commonly overlooked step is essential. After your interview, send a short follow up email thanking them for their time. You might also want to include restating why you want the job, what your qualifications are how you can make valuable contributions to the organisations growth or revenue income. For example:

“Dear XXX,

Thank you for your time this morning – I really appreciate it. I would love to work alongside yourself and the several other talented sous chefs in the Blue Finn Restaurant and Bar. Cooking with seafood has always been my passion, and learning how to fish from the age of 3 years old has taught me a great deal of appreciation for freshly sourced food.

I look forward to hearing from you!

Kind Regards,

[Your name]

dream job

Private: What To Do When Your College Closes Down

Sometimes colleges, universities and other Registered Training Organisations (RTO’s) close without any warning. This may be for a number of reasons including lack of funding, enrolments, compliance changes or complications around accreditation. For many students this can lead to a lot of confusion. During this time, many students are left wondering “what do I do next?”

If you are student whose RTO/college has suddenly closed down you might have a lot of questions. Below is quick guide for students wondering what to do next:

Just Breathe!

Relax! Take a deep breath in and out. The closure of a college is a problem that can be fixed. Do not panic. Why, you might ask? Because there are policies put in place by the Australian Government to protect students in the event of college closures.

Solutions

As a student it’s important you know your rights. Did you know your college has a legal responsibility to you, as a student, to solve this problem?

Under the tuition assurance scheme, all colleges are required to have adequate tuition assurance coverage, in order to support all students in the event they close down. This tuition assurance scheme has been implemented as a minimum requirement by the Government to protect students in the event a college fails to deliver a course, or, without warning, closes down.

 If your college has closed and is unable to continue to offer your course, then you as student are entitled to a choose another suitable course and educational institute to study at (without any requirement to pay the second provider any tuition fee for any replacement VET units) or a refund of the student’s up-front VET tuition fee payments and/or a re-crediting of any FEE-HELP balance for any VET unit of study.

 The Tuition Assurance Scheme Administrator (TAS Administrator) will contact you with a written Offer advising of the options available under the VET tuition assurance requirements. The Offer will include directions that must be followed in order to notify the TAS Administrator of the choice they have made for each affected VET unit.

 

If you accept the option to be transferred to another provider, the TAS Administrator will make all necessary arrangements to ensure that you are able to enrol with the second provider.  The replacement course must:

– Lead to the same or comparable qualification

– Have the same mode of delivery

– Be in a reasonable location

– Not include any unreasonable fees

– Not cause any unreasonable impact to the student

– It is important to know that you do not have to accept any offers of placement TAS Administrator. You have the right to enrol in another course with another provider.

Under the VET Tuition Fee Repayment Option, the TAS Administrator will make arrangements to refund you the total of any up-front payments already paid by you for any VET units of study that you have commenced but not completed. (Students selecting this option will also have their FEE HELP balance re-credited for the uncompleted VET units)

Research

As a student, you get a say in which provider you choose to transfer to. Whilst you are waiting to be contacted by the College’s TAS Administrator, jump online and do a quick Google search. Type in the title of your course and spend some time researching what else is out there. Talk to your family and friends to see what courses or educational institutes they recommend.  From there, you will be able to make an educated and informed decision about which course you want to transfer to when you are sent a Letter of Offer.

 

Continue Studying

Don’t let this interrupt your learning. Continue working through your course as per usual. This way, when the time comes to recommence your studies at your new provider, you wouldn’t have any time lost any progress!  It is always better to stay ahead then to fall behind!

Fast Facts:

– All of your assessments and units are transferred to your new college and recognised. This ensures you are credited for the study you have already completed, and do not have to repeat the same units.

– You will not be disadvantaged, there is Legislation in please to protect you

– If you are an international student, click here for more information

Who to Call

If you have been affected by a recent closure of a training provider, contact the College’s Tuition Assurance provider or the Department on 1800 020 108 for further information. If you have completed your qualification/studies and need a copy of your student record, you will be able to access from the relevant regulator:

 

Become a qualified chef, aged care worker, business manager or accountant at Queensford College today! Take a look at our range of nationally accredited courses here. Or if you prefer to speak to a Course Advisor, call us on 1300 236 364.

Students Quick Guide to E-Learning

For students who work full-time or have other personal commitments studying online is a great way learn and create pathways to higher education.   If you are a student interested in studying online, or a student commencing online study, take a look at this online study guide to E-Learning for helpful tips and advice:

What is E-learning?

E-Learning is the delivery of an educational program or course by electronic means. Commonly referred to as online learning, E-learning involves the use of electronic technologies to communicate educational content or material to students. Students typically use a laptop, PC or mobile phone device to access E-learning material that is presented in multiple forms including online lectures, tutorials, webinars, interactive forums, info graphics, videos and audio recordings.

This method of study has a number of benefits including lower costs, flexibility and convenience. For students with outside commitments (example: work, hobbies, carer responsibilities) studying online is a popular option. Studying online is also a great option for students who live remotely.

What Do I Need?

If you are enrolled to study in an online course, make sure you have access to these fundamental resources before commencing. Having access to these things will ensure a smooth start to your learning journey without any frustration, confusion or misunderstanding:

– Your student number

– Your login details to your E-Learning portal

– A PC or laptop

– Basic stationary for note taking including pens, paper and textbooks

– Your course coordinators name and contact details – just in case you need help!

– The contact details for student support services

– A positive, can-do attitude!

What Should I Expect?

To be in charge of your own learning. Students who choose to study online are independent, self-sufficient and extremely motivated. Why? Because at the end of the day, there are no set daily lectures or classes to attend. You must take initiative to log on to your E-Learning portal and work your way through course material. You must keep up with key course dates and assessment deadlines. Many students enjoy this independent style of study, being able to juggle work and other commitments at the same time.

 

What Things Should I Have?

To maximise your online learning experience follow these quick top tips!

– Establish a safe and secure internet connection

– Ensure your electronic device (PC, laptop) is reliable

– Set up a dedicated ‘study area’ in your house. This may include a desk with stationary

– A study plan to help you stay organised and on track with assessments and course deadlines

– Your course work booklet and any relevant learning materials for reference

Pro tip: Consider creating an online study group for you and your peers. This way you can ask each other questions, help each other study and share useful information.

Strategies to Stay Motivated While Studying From Home 

Every student has good and bad days. To stay motivated on days you find difficult, follow these easy strategies to stay inspired and on track:

– Decorate your ‘study area’ with inspirational quotes, images or icons from your industry

– Write out your study goals or dream careers. Put this on your wall as a constant visual reminder

– Subscribe to industry news and updates for inspiration. This could be via email, social media notifications or magazines.

– Network with industry leaders and front runners to build real world connections

– Remember to take study breaks. You don’t want to burn out!

– Keep your study area a distraction free zone. This means no TV, phones or music.

– Eat healthy snacks such a fruits, vegetables and nuts to boost cognitive functions and memory retention

 

Top Online Tools to Help You Study!

Studying online gives you great access to online learning resources. Use these top 3 study apps to help beat any study slump!

1. Evernote

Price: Free

Evernote is the perfect app for students who want to take organised notes. This app allows students to create multiple notes, with file attachments that can be edited, shared and annotated at any time. Students can also take notes in a variety of formats including text, sketches, photos, audio, videos, PDF’s and saved web clippings. It’s a digital notepad for all your thoughts during class.

 

2. myHomework

Price: Free

Never forget an assessment due date again this easy to use student planner! This app is useful for students who have difficulty remembering the due dates of all their assignments. Students can monitor their course schedule, manage upcoming assignments and receive assessment reminders all at once. Designed in a simple calendar view with assignments sorted by due date, students are able to click on any particular day or time to see a listing of their scheduled tasks.

3. Flashcards +


Price: Free

Revise and be prepared for any quiz with this fast, fun and free flashcard maker! Designed to help students learn things quickly in order ace their toughest unit, this ultimate online flashcard and notecard tool for students can help you pass any quiz, exam or test. The Flashcards app also lets students add images to their notes (perfect for visual learners!).

Tips for Online Safety

Cyber safety is paramount for students studying online. Follow these top tips for protecting your identity and personal information online:

– Install a PC virus protector to monitor or block viruses

– Avoid connecting to public Wi-Fi networks you do not regularly connect to. These networks are considered unsecure and accessible by hackers who may steal private information including bank details, password and personal documents

– Beware of phishing scams and viruses sent via email. Block these senders and report them.

– Don’t click on unsafe links as they may take you to site that infects your device with malware or spyware.

– Make sure your computer has a good virus protector

– Create a unique password that others can’t guess. This should be a mix of capital letters, numbers and symbols. Do not share this password.

– Change password 4 times per year (every 3 months)

– Ensure your social media accounts are set to private

– Never click ‘Remember Me’ as hackers may use this to steal personal information and data

– Do not leave your PC, laptop or mobile phone unattended in public places

 

Time Management and Organisation

As previously mentioned, studying online means there are no set daily lectures or classes to attend. For this very reason students need to take a great deal of responsibility when it comes to their own personal learning. Here are some tips for staying organised:

– Make online studying a part of your weekly routine by creating a weekly study schedule E.g.: Monday, Wednesday and Friday are dedicated study days. On these days work your way through a single online unit. On Sundays revise previous topics and build your study notes each week.

– Ensure you have a great work vs. life balance

– Set realistic study goals

– Buy a diary and enter important due dates of assessments, quizzes and vocational placement

– Keep your ‘study area’ organised

 

Communication and Online Learning

Students studying online need to be able to freely and openly communicate with trainers, course coordinators, student services and peers. This assistance will enhance a students learning outcomes. Follow these 2 pieces of advice:

– If you have a question, or need help during anytime of your course, it is important to contact your trainer or course coordinator via email, phone or even in person! Don’t be shy! They are ready to help and provide guidance.

– Remember student services are available 8:30-5pm Monday – Friday to help students reach their academic and professional goals. Give them a call on 07 3221 1626!

Moodle as an E-Learning Platform

Students enrolled in online courses at Queensford College use Moodle as their E-learning platform. Moodle is a learning platform designed to provide educators, administrators and learners with a single robust, secure and integrated system to create personalised learning environments. It’s versatile, easy to function means students at Queensford College can access course material 24/7, and continue their studies anytime.

 


Become a qualified chef, aged care worker, business manager or accountant at Queensford College today! Take a look at our range of nationally accredited courses here. Or if you prefer to speak to a Course Advisor, call us on 1300 236 364.

16 Ways To Spend your Saturday in Brisbane

Brisbane is one of Australia’s most thriving study destinations. Known for its warm welcome to international students, low-crime rates, safety, beautiful weather, cheap cost of living and respect for multiculturalism; many international students choose to study abroad in Brisbane every year.

In between growing your career options and kick-starting your professional journey at Queensford College, it is important you take a break and explore all of the unique experiences Brisbane has to offer!

Check out how you could spend your Saturday’s in Brisbane with this list of 16 things under $20:

1. Have a picnic at Kangaroo point

Pack a picnic basket of your favourite foods and rally up your best mates for a sunset picnic along Kangaroo point cliffs. Situated along Brisbane River, this popular hangout spot offers impressive Brisbane city views with access to public picnic tables, chairs and electric BBQ’s.

At the base of the cliff is a beautiful parkland filled with sculptures, mangroves and paths along the river. To work off your picnic feast, try running up the 107 steps from the base of the cliffs to the top, or have a go rock-climbing!
Cost: Free

2. Plan a hike through Mt Toohey Forrest

Located in Brisbane’s southern suburbs, just 10km from the CBD, is Mt Toohey Forrest. Take a break from study and try one of these 5 popular walking tracks that wind through large eucalypt forests, stunning grass trees and large sandstones. Keep your eyes open on your hike because Toohey Forest is home to a host of native animals including koalas, echidnas, gliders, 75 species of birds and an array of reptiles, butterflies and frogs!

Walking tracks range from 750 metres to 3.5km. Public transport is available to and from Toohey Forrest.

Pro Tip: Make sure to pack a water bottle and hat!

Cost: Free

 

3. Take a swim at Southbank

This massive beach-style lagoon in the heart of Brisbane city is one of the most popular tourist destinations the city has to offer. If you’re keen to beat the heat, set up a towel on the sand, put on your sunscreen and take a dip in the cool waters of Streets Beach! There are plenty of people sunbathing, swimming and soaking up the good vibes under the palm trees.

There are also plenty of alfresco cafes, bars and restaurants around if you decide to take a break from swimming for a bite to eat!

Cost: Free

4. Enjoy a cocktail at the Elixir rooftop bar in the Valley

Dress up and take a night off to visit one of Brisbane’s most popular rooftop bars. Indulge in a cocktail, boutique wine or one of the 15 local craft beers on tap under the stars and unwind with your study buddies. The roof top hosts day-bed seating with cushions, high tables and seats around the bar, lined with leafy green ferns, plants and fairy lights. #magical

Cost: Average $9-$15 for drinks

5. Visit GOMA

For a taste of art and culture visit the Queensland Art Gallery or the Gallery of Modern Art (GOMA) at Southbank. Between them the two galleries showcase a range of world-class art exhibitions that will have you contemplating life and human existence.

Check out GOMA for more details.

Cost:  Free

 

6. Drive to Cedar Creek Falls for an adventure

Take a drive 30 minutes out of Brisbane to Cedar Creek Falls and spend the day relaxing in rock pools or splashing around under waterfalls. There is heaps to do and see, with picnic tables, chairs, BBQ’s and fishing spots available.

Pro tip: The upper end of the creek has a semi-submerged cave and jumping spot! Check it out!

Cost: Free

7. City cycle along Brisbane River – then take River Cat back

Chances are you haven’t ridden a bicycle since you were 12! As we get older we tend to forget the little things that used to make us happy. Take a break from study and rent a Brisbane City cycle bike for an hour.

Feel the breeze through your hair and cruise up the river, returning it at one of the several City Cycle stations along the way. Then hop on the free River Cat for a relaxing trip back down Brisbane River.

Pro Tip: Register your casual bike hire here.

Cost: $2
8. Feast at Eat Street Markets

Eat Street markets is a culinary experience unlike any other in the world. Home to over 180 gourmet food stalls presented in brightly coloured shipping containers, Eat Street markets is the place to let your taste buds go wild. A true landmark to the Brisbane & South East Queensland dining and entertainment scene, a few of Eat Streets most popular dishes include: doughnut ice-cream cones, gourmet candied apples, 1L cups of iced tea and Spanish paella!

Pro tip: Do a least 2 laps of the markets before buying any food! That way you can budget money for dishes you know you want to try without missing out.

Cost: $10-$20

9. Watch the Sunset at Mt Coo-tha

Drive or hike up Mt Coo-tha for stunning views of the Brisbane city skyline. Watch the sun slip away between skyscrapers and office buildings from the observatory deck or from the comfort of the Kuta Café.

Pro tip: Open till 11pm, the Kuta café is a great place to grab ice-cream, coffee or yummy snacks and chill out with mates late at night!

Cost: Free

10. Go shopping in Queen Street Mall

You can’t go to class looking unorganised! Spend your weekend browsing through any one of the 700+ stores in Queen Street Mall! A few of our favourite include: Uniqlo, ZARA and H&M.

Cost: $20

11. Have Brunch in Paddington

After a cheeky Saturday brunch in one of the coolest spots in Brisbane? Known for being filled with vintage stores, boutique shops and tonnes of gourmet cafes, Paddington is every hipster’s go-to brunch spot.

Head to the Fox and Rabbit café for an incredible feast of bone ham, scrambled eggs, caramelised onion jam, vintage cheddar and bourbon baked beans on toast, Sassafras; for crunchy honeycomb butter pancakes or Darling and Co for a twist on the classic omelette topped with luscious green paw paw, coriander and chilli.

Cost: $15-25
12. Have Dinner in China Town

Bursting with colour, exotic smells and ancient Chinese art work Brisbane’s China Town precinct is like no other. These mostly B.Y.O (bring your own alcohol) restaurants are a great way to taste traditional Chinese, Vietnamese, Thai or Japanese food with friends on a relatively cheap budget.

Pro tip: Try the Vietnam House for some authentic Vietnamese Pho or Prawn and Pork rice paper rolls! Yummy!

Cost: $8-$20

13. Grab a Coffee in New Farm Park

New Farm Park is a quiet place of to come, relax and admire beauty. Located on the Brisbane river and surrounded by Jacaranda trees, New Farm Park is home to a rose gardens, rolling green fields, interconnected tree houses, aged banyan trees and an extensive playground.

On Sunday a jazz bands frequently plays in the pavilion and the park is usually inundated by picnickers, families and Sunday strollers. This is a great place to grab a coffee, sit on a park bench and watch the world go by!

Cost: $4

14. Pick up Fresh Free Food at Epicurious

The Epicurious Garden is a community based garden located at Southbank and is a must-visit destination for foodies and gardening fans. It is a giant edible garden filled with rare and exotic plants, herbs, flowers, fruits and vegetables. All of the produce in the garden is organic and is grown locally by volunteers.

From 7am-2pm every Tuesday, Wednesday and Thursday, the public are welcome to collect free produce from the gardens harvest. Its first in, first served, so be quick to get in and avoid disappointment!
Cost: Free

 

15. Go to Strike in the Wintergarden

This popular place is often packed by international students every Saturday night for their cheap eats, drinks and unique night life fun. Featuring a resident DJ, 12 bowling alleys, an amazing laser tag arena, pool tables, private karaoke rooms and 3 spooky Exitus puzzle rooms, Strike Wintergarden is the ultimate place for a memorable night out!

Cost:

Bowling: $6 a game
Laser tag: $12 a game
Private Karaoke: $80 an hour

16. Play Mini-golf at Victoria Park

Who doesn’t love a bit of competition? Grab a friend and head down to Victoria Golf Park for a challenging 18 hole game of mini golf. Featuring a variation of terrains from rocks, to sand, to water, and swinging elements, this mini golf course is sure to bring out the best golfer in you!

Not only does it have city views and a fully licensed bar, it is also opened 6am till late Tuesday – Sunday.

Cost: $16

Choosing Your Course

Queensford College is here to help. Queensford College is a nationally recognised registered training organisation (RTO) and is an emerging choice of students abroad in helping them succeed academically and professionally. It is a gateway to what quality education in Sydney can offer. Here are some of the courses offered:

  • English
  • Accounting and Business
  • Social Media Marketing
  • Information Technology
  • Hospitality and Commercial Cookery
  • Child Care and Aged Care

For more course information visit our course page or you can read more about our International Student Program here.

 


Become a qualified chef, aged care worker, business manager or accountant at our Queensford College Sydney Campus today! Take a look at our range of courses here. Or if you prefer to speak to a Course Advisor, call us on 1300 236 364

How Rochelle Switched Careers to Land Her Dream Job In Aged Care

Last month, Queensford College student Rochelle graduated with a Certificate III in Individual Support (Ageing). After having worked as a massage beauty therapist, Rochelle decided she wanted a job that was more fulfilling. Realising her passion for personal care, Rochelle decided to change her life and begin a career in aged care. The good news is; all her hard work has paid off. This week, Rochelle was offered a full time job as a Personal Care Worker (PCW) and here is her story!

The Career Swap

Not long after graduating with a qualification in Individual Support (Ageing), Rochelle was offered a position as a Personal Care Giver at a residential care facility in Brisbane. Here, she will primarily care for elderly people who require 24/7 personal support.

Before moving into aged care, Rochelle had worked in massage beauty therapy for 12 years:

“I needed to do something more fulfilling… caring for people is something that I’m really passionate about. My daughter and my partner also studied aged care, and seeing their passion for it made me want to get involved.

“In my work as a massage therapist, I had a range of clients of all different ages and a few elderly clients and I loved working with them.”

This ignited her passion for aged care and Rochelle decided to enrol in a Certificate III in Individual Support (Ageing) at Queensford College, on the advice of her daughter, who also studied at the campus.

“I lost both my father and my grandmother to cancer, and so knowing I get to help improve someone’s day just a little bit feels so incredible. It doesn’t make me sad, it makes me feel good. I love knowing I can help brighten people’s day.”

The Certificate III in Individual Support (Ageing) gave Rochelle a comprehensive understanding of the theoretical side of aged care, including how to; facilitate the empowerment of older people, follow safe work practices and how to work legally and ethically within an aged care home or residential facility.

 

From Online Class to Placement

Juggling work, study and her family, Rochelle devoted herself to her studies and before she knew it, it was time for her 120 hour vocational placement. Placed in an aged care facility in Ipswich, Rochelle said she at first felt overwhelmed.

“The first couple of days I went oh my god I can’t do this. This is terrifying, I said to my partner ‘I can’t do it!’ But after the second day, I just went, “I love this”.  and it got better. All the other Personal Care Workers and residents were just amazing.”

During her placement, Rochelle learnt a lot about the practical aspects of aged care and how to provide individualised physical, mental and social support to the elderly.

“I gained all the practical experience I needed to be able to take care of patients. Literally everything! From showering, cleaning, personal care, general care, keeping the resident upbeat and engaged.”

This also included applying the skills and knowledge she learnt in class to the real world, things such as caring for an elderly dementia patient who confused her as someone else.

“I would remind her ‘No! no I’m not [that person]!’ They just don’t understand it, but that’s not their fault.”

Learning how to work with diverse people and caring for people with dementia helped Rochelle provide personalised care during her placement. In addition, Rochelle was able to see how important safe work practices for direct client care could be when it came to patient hygiene.

“It was so intense, learning about the personal hygiene of patients and what to do. That was really important. I refuse to get relaxed when it comes to hygiene.”

Designed to prepare students for the real world by giving them real life skills, Rochelle’s vocational placement helped her put all her knowledge into practice.

 

Landing the Dream Job

Before she had even graduated, Rochelle was offered a job at an aged care facility in Brisbane after being recommended by a friend. Her lucky stars truly aligned, because the aged care facility where she completed her placement also offered her a position.

“They keep asking me at the placement if I want to start with them! I think I might go back and volunteer and maybe get an hour or two there. I would like to go and visit the residents there and then continue with my work in the community.”

The interviewers recognised the exceptional practical skills and knowledge Rochelle had learnt during her placement, making her the perfect candidate for a role as a Personal Care Worker.

What It Feels Like

Like many others, Rochelle says she feels good knowing her dream job is a career in helping people. Along with most aged care workers, Rochelle gets to experience the personal satisfaction of knowing she’s doing a job that genuinely makes a difference in someone’s life.

“You can feel it in your heart… well personally I can.  I‘m a feeler, and I can feel it. It’s like this swell in your chest and it’s like; yay!”

Rochelle’s Advice

In just half a year Rochelle was able to transform her passion into a career. For her peers, and other students undertaking a qualification in individual support and aged care, Rochelle has this advice:

“….do it because you really care. You need to have empathy, passion and a love for caring for others. You can’t fake a job like this.”

On placement, Rochelle also said to not be afraid to ask for help, as working in aged care is all about teamwork.

“Communication is huge between yourself and other Personal Care Workers. That’s one thing I was very lucky to be able to do, fit in well and work well with the others carers.”

 


If you’re interested in a career like Rochelle’s, check out our Certificate III in Individual Support (Ageing) or any other of courses in Individual Support for Disability or Community Care here.

How To Start A Successful YouTube Channel

According to Brand Watch, an online intelligence service, the world watches one billion hours of YouTube every single day! If you are interested in establishing an online presence or building a business, YouTube is a great place to start! Knowing how to run a successful YouTube channel, combined with the skills and knowledge gained through a Diploma of Social Media Marketing course, you or your small businesses could drive company growth, promote your brand and connect with larger audiences online quickly and effectively.

Want to go from YouTube viewer to YouTube creator? Follow this easy step-by-step guide and start your own successful YouTube channel today:

1. Start with the basics

The first thing you’ll have to do is actually make a YouTube channel! Luckily, this is super easy and can be done in just a few minutes. Below is a super quick guide to doing so!

– Go to YouTube.com
– In the top right hand corner click ‘Sign In’
– Click ‘Create Account’
– Once you’re done setting up your account and filling in all your personal information, select ‘Create a Channel’ in the top right hand corner.
– Name your YouTube channel. (Consider this carefully! Make sure you choose a name that relates to your business/theme. E.g. If you were a makeup artist looking to increase your client list, you would choose a name related to makeup. For example: Victoria’s MUA Tutorials)
– Design and upload your logo (800 x 800 pixels)
– Design and upload your channel art. This is the banner image that will be displayed behind your channel logo (2560 x 1440 pixels)
– Fill in your channel description by detailing your business mission, aim or purpose. Here you need to describe what viewers can expect to see on your channel.
– Click ‘View Channel’ to see how your Channel layout is looking!

Once you’re happy with the overall layout and design of your channel, and your branding is complete, you can consider yourself ready to go-go!

 

2. Know Your Audience  

This is important when it comes to attracting and engaging viewers. The aim of the game is to get viewers to ‘subscribe’ to your channel and increase your channel following. The more followers you have, the more views you will have and the more popular you will become. At the end of the day, you want people to like and share your videos to increase your market penetration.

In order to do this, you need to understand exactly who your audience is, what they want and why they want it. Ask yourself: ‘What kind of video content are they after?” For example: If the majority of your makeup channel viewers are young girls aged 13 – 17 years old, interested in affordable make up looks, then you should consider filming videos that include budget-friendly make-up products. They are young and will be more interested in products they can afford.

3. Plan a content strategy

Once you have identified your target audience, you need to sit down and plan a content strategy. There are several benefits to keeping a content schedule, including: avoiding repetitive content, ensuring your audience’s needs are met, and exploring popular video ideas and concepts. Before you make videos, having a content plan will also ensure your content meets both your channels’ goals, and engages your target audience!

In addition, you don’t want to sit down each week to film and not know what you’re talking about! Are you doing a tutorial or review today? Maybe a Q&A? Being prepared helps you deliver the best quality content you possibly can. For example: If you’re a makeup artist you can spend days before filming practising the look or researching different techniques that you think may be useful for completing the look.

4. Lights, camera, action!

When it comes to filming it is worth investing in a high-quality webcam or portable camera. Your videos need to be clear and preferably uploaded in high definition (HD) to attract viewers. No one wants to watch poor quality videos that are either blurry or pixelated. A great first camera to invest in is a DSLR camera, as they are known for being versatile with easy to use functions. Spend time experimenting with your camera by filming 30 second test videos. When filming, it is important to remember you won’t always get the perfect take the first time around – so be patient and keep trying!

Pro tip: Spend time setting up your ‘set.’ Make sure it has great natural light and a background without flashback.

5. Edit video

For this part, you need to find editing software you are comfortable with! Many free, easy-to-use editing programs are available online, along with step-by-step editing guides and resources. In addition, you also might want to consider post-editing special effects like sound effects, graphics, titles, emoji’s, screenshots, music and close-ups. Many YouTubers have a distinct and memorable intro that stays the same across all videos. What will your intro be?

Michael Miller, from Entrepreneur Online says once you have finished editing your video you should save it as either .AVI, .MP4 or .WMA, as those formats are supported by YouTube. He also says that when filming you should use the 16:9 ratio widescreen format, and you render the file make sure it’s in either 720 or 1080i high definition because viewers will generally expect that! How to edit videos: YouTube basics, Entrepreneur Online

6. Upload 
Finally! The last step in the process to starting your own YouTube channel! Uploading your very first video. When uploading your video, you want to consider a few things. Make sure you give your video a catchy title that will grab viewers’ attention. For example: ‘VAMPY GLAM – Makeup Tutorial’ or ‘MAKEUP OVERHAUL – Inside my makeup drawers’. In the description make sure you give the video a title, along with a heap of relevant tags. Make sure you also select that the video is ‘Public’ and then click ‘Publish.’

Tips + Tricks

Stay consistent

Many YouTubers remain popular for one reason: they are consistent. Uploading 2-3 times a week is expected and will keep subscribers engaged and coming back for more. Don’t expect to become a YouTube sensation after uploading one video! You need to give viewers a steady flow of content that they can fall in love with. If you don’t have time to shoot, edit and upload everyday that’s fine. Plan 1 day a week where you can do all that and then upload on a schedule during the week!

Keep on top of popular trends

This is a must! To increase your subscriber count you need to keep on top with what’s hot, what’s new, what’s trending! For example: If you’re a makeup artist on YouTube you need to know what the most popular looks are right now. Cut creases? Lash extensions? Highlighter? Feathered brows?  Publishing a tutorial video that covers these techniques will get more views than a video that doesn’t.

Integrate social media platforms

If you have a variety of social media platforms make sure you post or link your YouTube video to all of them! Posting your video to all your Facebook friends, Instagram followers or Snapchat fans means you’ll reach more people than just those who click on to your YouTube channel. This way you can reach a wider audience and potentially attract more viewers.

Interact with viewers

You need to build a community around your channel, and engaging with your viewers is a very easy way to do that. To do this, make sure you are liking and replying to comments, asking and answering viewer questions, and most importantly, showing the viewer’s how much you appreciate them! After all, they are the ones watching you and help grow your successful YouTube channel.

 


Interested in kick-starting your own YouTube channel to boost your business? Take a look at our Diploma of Social Media Marketing. Or if you prefer to speak to a Course Advisor, call us on 1300 236 364.

7 Reasons You Should Start a Career in Community Services

This week, people across Australia will come together to celebrate National Volunteer Week – a week dedicated to acknowledging the generous contribution of our nations volunteers. Running from May 8th – 14th, this annual celebration is a reminder of the role community services play, in keeping neighbourhoods and communities across Australia thriving. Considered ‘heroes in disguise’, individuals in community service roles focus on providing care, support and counselling to those in need. They help address issues surrounding homelessness, substance abuse, rehabilitation, teenage pregnancy, unemployment, relationships and the elderly.

A career in community services offers a level of job fulfilment like no other.  Individual’s best suited to a career in community services are those with a passion for caring and helping the disadvantaged. A formal qualification such as the Diploma of Community of Services aims to provide students with the correct skills, knowledge and practical training to support those in need. Interested in kick-starting a career in community services? Find out 8 reasons why working in community services is so rewarding:

 

1. You’ll Change People Lives

Community support workers play a direct hand in changing people’s day-to-day lives – what a wonderful feeling! Helping vulnerable individuals overcome their problems, community workers have an immediate and profound impact on the welfare of those who need help the most. Community workers make a difference to the quality of people’s lives by giving them hope for a brighter future.

Working with individuals or groups to solve the issues they are facing within the community, community workers aim to facilitate change, create solutions, support unconditionally, provide information/resources and assist through community based services and programs. For example: say you were a recent migrant or refugee resettling in Australia. A community support worker, specialising in relocation services, would provide you with all the necessary resources and information to successfully start your new life. They would support your integration into the local community, assist with employment and training and counsel you through issues surrounding social and cultural shock. This support would give you the confidence to start settling in to your new home, instead of feeling lost or alone.

 

2. Job Flexibility


A qualification in community services opens up many doors. Unlike some formal qualifications that limit individuals to particular roles, fields, or sectors, a career in community services is quite flexible. Instead of being restricted, community service workers are able to apply themselves across a number of areas before focusing on one area they are passionate about. Having so much flexibility available ensures you will end up in a job that is perfect for you!

A list of community service areas complied by the Australian Salvation Army include:

  • Aged care
  • Disability care
  • Alcohol and other drug rehabilitation services
  • Family support and counselling
  • Refugee, migrant and asylum seeker services
  • Domestic violence services
  • Child services/ youth issues
  • Marriage counselling
  • Employment and training
  • Emergency relief
  • Accommodation and housing services
  • Problem gambling and addictionGrief counselling

 

3. Highlight Real Issues

It is not uncommon for community service workers to get involved in this area of work because of issues they hold close to the heart. There is no denying that community service work is an extremely, passionate and rewarding area of work, that involves a lot of physical, mental and emotional strength. If you would like to become an advocate for an issue you find important, or you think deserves a voice why not get involved? Isn’t turning your passion into a career everybody’s dream? Be a voice, stand up and contribute to a greater society by evoking social change and highlighting issues bigger than yourself!

4. Industry Growth

A report released by SEEK Australia found that the Department of Employment predicts employment growth rates within the community services sector to increase more than 24.5 per cent between 2013-2018. In fact, it’s biggest occupational group, aged care and disabled care workers, is set to grow from 120,000 workers to 170,000 – an increase of 32 per cent by 2018! Seek, Insight and Resources 2015. This is largely due to Australia’s ageing population.

If you’re looking to kick-start a career in an industry that you know has incredible employment opportunities, community services is the one for you!

 

5. Live Everyday with Purpose

If you want to avoid working an unfulfilling 9-5PM with no purpose, then a qualification in community services is worth investing your time, money and effort in.

By doing something you are passionate about, you can confidently wake up every morning with a smile on your face, go to work, and know you are making a difference in the world. Each day, community service workers have a purpose – to improve the quality of life of those who can’t help themselves. They help open doors to life-saving opportunities such as education, housing and employment.  For example, if you were a community support worker who specialised in alcohol and rehabilitation services you could come to work knowing you are actively working towards making someone’s life significantly better. Your purpose is to support a vulnerable individual make good choices, to get back on track. Imagine the joy you’d feel at the end of each day knowing you helped someone turn their life around!

If that isn’t a good enough reason to go to work every day then we don’t know what is!

Read more on National Volunteer Week 2017 (8th – 14th May). 

6. Move Around

A community services worker is someone who is in high demand in both rural and urban areas. A nation-wide demand means that you’ll have lots of options when it comes to picking where you want to live and work.

Some people enjoy working in remote areas. This is possible for community support workers, as the Government continues to fund remote indigenous community services. In February this year, the Australian Government rolled out its second stage of the Aboriginal and Torres Strait Islander Wellbeing Services to Ipswich, Beaudesert, Townsville and Palm Island. In a media statement by the Queensland Government, Child Safety Minister Shannon Fentiman said that this roll out was part of an investment of more than $6 million dollars every year over the next five years to provide more than 60,000 hours of support to 1,300 indigenous families. Fentiman also mentioned that overall, this service was a part of a government funded package across rural Queensland for new community-run services to better support Aboriginal and Torres Strait Islander families. New Services for Aboriginal and Torres Strait Islander families, 2017

There is substantial funding for community based services in remote parts of Australia to continue running – perfect for those looking to work and live remotely.

7. Job Satisfaction

Community workers feel a great sense of job satisfaction. As previously mentioned, a community services worker actively works towards making positive changes in someone’s life to build a better, brighter future! Giving back to society, providing opportunities and offering unconditional support is a great way to make a living!

 


Do you think you have what it takes to kick-start a fulfilling career in community services? Take a look at our Diploma of Community of Services. Or if you prefer to speak to a Course Advisor, call us on 1300 236 364.

14 Resume Writing Tips To Land Your Dream Job

The difference between a good or bad resume is being told you got the job.

A resume is a medium for advertising yourself. It is your trademark. A way of self-promotion. It is a glimpse into your professional history, brand, character and way of showcasing your industry-standard skills, knowledge and strengths.

Why spend your valuable time and money on a formal qualification or degree if you don’t invest it back into creating the best possible resume to help you secure your dream job?!

Don’t make the mistake hundreds of other students do. Sit down and spend some time creating a beautifully detailed resume; one that stands out from the rest. After all, you want to floor your potential new boss, not bore them with pages of dull black and white text.

Below is an easy step-by-step guide to help you write a cover letter and resume that will blow your competitors away!

Step 1: Cover letter

Did you know that an employer only takes an average of 8-10 seconds to screen your entire resume and cover letter?

Sometimes it can be even less.

For those who don’t know, a cover letter is a single page A4 document attached to your resume that is typically viewed first. It allows you to market your professional skills, qualities and experience. It should complement your resume perfectly and convince the recruiter you are perfect fit for the position.

To pull off a killer cover letter that grabs your recruiter’s attention, and conveys passion and talent you must:

  • Introduce yourself

In the first part of your cover letter start by explaining who you are and what experiences you have e.g.:

“I have recently graduated from Queensford College with a Diploma of Social Media Marketing.  I have digital marketing experience across a range of online and broadcast mediums as a social media writer, blogger and producer.

In between studying I worked alongside prominent Brisbane based digital marketing agents including Bess Brennan and Cheryl Sen, where I wrote and edited copy in line with their style guide suitable for publication.”

 

  • Tell them why, specifically, you’re interested in the company

Show that you’ve gone the extra mile and learn more about the company you might soon join. This will show you’re genuinely passionate about working for them e.g.:

“I’m particularly drawn to dynamic roles at incredible organisations such as Harper Digital Marketing through my passion for global connections, digital strategies and online spaces.

Harper Digital Marketing has shown incredible growth over the past 12-months by landing several of the largest marketing contracts on offer. I understand you’ve earned your reputation as one of the most prestigious digital marketing agencies in Australia through hard work and years of commitment to quality assurance.”

  • Explain to them exactly what you can deliver

This is the most important section of your cover letter. Scrutinise the job description and determine the key requirements and priorities for this job. This way you can make it clear to your recruiter you are an excellent candidate for the job e.g.

“During my internship at DigiTech Marketing I was able to strengthen my blogging, SEO and auditing skills which saw me launch of the company’s most successful EDM marketing campaigns to date. I believe that this experience will give me the confidence to execute the campaigns you are aiming to launch in this new role.”

 

  • Finish with a call to action

It is important you plant a seed of interest in your recruiters mind at the end of your cover letter by requesting an interview or asking to meet. They should be left feeling compelled to pick up the phone and contact you e.g.: “I welcome the opportunity to speak with you about how I could contribute to your already spectacularly creative team. I look forward to hearing for you in the coming days.”

Quick Tips:

Keep your cover letter short and to one A4 page
Never use the same cover letter twice. It is good practice to write a new cover letter for each job you apply for
Address the cover letter to a person NOT a company. Go the extra mile and find out who the hiring manager is
Use emotive, colourful language that sheds light on your personality

Step 2: Resume

A cover letter is like a warm up for your resume. In this increasingly competitive job market, having a professional resume that perfectly reflects your professional brand is paramount. There are many ways to display a resume. The most popular is in chronological order, listing your education first, followed by most recent employment history and then your skills. In 2017, it has become trendy to include a small bio, links to your social media along with an info graphics to display your skill level. Take a look at the 6 things you need to include in your resume:

  • Bio

    This should be short and outline your current professional goal – getting a job!  E.g.: “I am an experienced social media marketer seeking a full-time position in the field of social media and marketing communications, where I can apply my knowledge and skills for continuous improvement.”

 

  • Education

In this section it is important to only include the details the institute you attended to gain higher education. Do not include your old High school or primary school. Make sure to include the title of your qualification and the name of the educational institute you studied at e.g.: Diploma of Social Media Marketing / Queensford College 2016 – 2017

  • Experience

To show off your experience, include a description of your 2 previous jobs. This should detail the job title, company name, how long you were in the role and your exact responsibilities or duties in said role.

  • Skills

Work out what skills this qualification gave you. What did you learn to do?

Pro tip: pull out your old work book and have a look at the unit topics and outcomes. This will show you exactly what skills you were taught! It is a good idea to highlight these skills in an info graphic and measure how strong you are in each. Recruiters will appreciate your honestly and also see your strengths and weaknesses.

 

  • Contact

You must include a phone number and an email! How else will the recruiter be able to call and set up an interview?

  • Social Media

Whilst it is not essential, it is a good idea to include links to your professional social media, especially if you’ve invested time in establishing an online personal brand e.g. a website. Maintaining a strong personal brand across all your social media profiles like Facebook, Twitter and LinkedIn can help you stand out.

With thousands of employers searching the internet every day, running background checks and investigating candidate’s social media profiles, a memorable online presence that showcases all your strengths and professional experience can be a massive point of difference.

  • Reference

Choose 2-3 people who can testify to your professional skills and industry knowledge. Past employers or mentors are best suited. Avoid listing your parents, siblings and friends.


Quick Tips:

To stand out from other competitors ensure your resume is detailed, concise and no longer than 2 pages
Get creative – search online for plenty of free resume templates! Don’t just stick to Word
Don’t include false information on a resume. Honesty in the best policy!

 


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